San Antonio Pairs Doja Cat and Jonas Brothers with Holiday Lights in November

San Antonio is scheduling a dense calendar of music and holiday events for November 2026, blending major touring acts with local seasonal traditions. The month features high-profile concerts at the Frost Bank Center and Freeman Coliseum alongside community gatherings at Pearl and Market Square. These events span the entire month, moving from Day of the Dead observances to the annual start of the holiday season.

Musical acts dominate the entertainment lineup. Doja Cat will perform her Tour Ma Vie World Tour at 7:30 p.m. on Nov. 6 at the Frost Bank Center. The Jonas Brothers are also set to play that venue at 7:30 p.m. on Nov. 14 for their Burning Up Tour All Over Again. Banda MS will perform its Somos MS Tour at 8 p.m. on Nov. 6 at the Freeman Coliseum. Intocable is scheduled for the Freeman Coliseum at 8 p.m. on Nov. 25 for its Cultura Tour. Yuri and Lucero will join forces at the Freeman Coliseum at 8 p.m. on Nov. 28 for the Entre Amigas Tour.

Several smaller venues and public spaces host additional performances and markets. The Spazmatics will play The Rock at La Cantera at 7 p.m. on Nov. 14, with general admission tickets priced at $29.99. The Mission Marquee Plaza hosts a free Dia del Arbol event on Nov. 14, offering tree giveaways on a first-come, first-served basis from 10 a.m. to 1 p.m. The Calaveras de Azucar Festival operates at Market Square from 10 a.m. to 7 p.m. on Nov. 1, featuring artisan vendors and live entertainment.

Day of the Dead observances begin the month on Nov. 1. Dia de los Muertos at Pearl runs from 5 p.m. to 9 p.m. at the Pearl district. The event includes ofrendas created by local artists and a community altar. A communal procession is scheduled for 7:15 p.m. across the Pearl campus. The San Antonio Zoo offers discounted admission for Bexar County residents on Nov. 27 as part of its Locals Day initiative.

The holiday season officially begins with the Ford Holiday River Parade and Lighting Ceremony. The event is scheduled for 6 p.m. on Nov. 27 at the Tobin Center. This year’s theme is Holiday Wishes Come True, with the Witte Museum serving as grand marshal. The parade traditionally takes place the day after Thanksgiving. The Rock at La Cantera will host its opening night tree lighting from 7 p.m. to 10 p.m. on Nov. 21. Admission is free, though a ticket is required, and guests can access an outdoor skating rink and live music.

Luminaria is set to take place on Nov. 14 from 6 p.m. to midnight on Houston Street. The arts festival transforms the street at the intersection of downtown West and Zona Cultural into a lit display. The San Antonio Spurs are also active during this period, with preseason home games listed for the Frost Bank Center. The JW Marriott San Antonio Hill Country Resort and Spa will host its immersive ice Christmas experience from Nov. 23 through Jan. 3, 2027.

Recurring weekly events provide ongoing options for residents and visitors. The Farmers and Artisans Market operates at the Mission Marquee Plaza from 9 a.m. to 1 p.m. on Nov. 7 and Nov. 21. A separate farmers market runs every Saturday from 9 a.m. to 1 p.m. at Pearl. The Makers Market is held every Wednesday from 5 p.m. to 9 p.m. at Pearl throughout November. The Mission Marquee Plaza will host free outdoor film screenings, including Toy Story 5 on Nov. 7 and Elf on Nov. 21, both running from 6 p.m. to 10 p.m.

Shopping and food events conclude the month’s highlights. The Holiday Art Market at the Tobin Center runs from 10 a.m. to 4 p.m. on Nov. 28, featuring hand-crafted goods. The Wrap and Rock Holiday Market will occupy Frost Plaza at The Rock at La Cantera from Nov. 27 to 29. Entry to this three-day event is free but requires a reservation. Celebracion Musical is scheduled for Nov. 28 at Market Square from 10 a.m. to 6 p.m., featuring a musician’s blessing from noon to 1:30 p.m. Zoo Lights will run from Nov. 14 through Jan. 3, 2027, displaying light installations throughout the park.